News

AI news, explained for your business.

What is changing in Google, ChatGPT and AI agents, with dates, sources and what it means for your business. If you prefer the fundamentals, start with the guides; to put it into practice, see how I work on visibility in AI search and custom AI agents.

AI agentsGemini Enterprise: pricing, editions and the agents it buildsGoogle Gemini Enterprise explained: editions and pricing, the agent platform, connectors to your company data and what it means when you choose an AI suite.13 min read
Search & AI VisibilityGoogle AI Mode: what it is and what it changes for your websiteGoogle AI Mode explained for business: what it is, how AI Mode in Google Search picks its sources, whether you can turn it off and what to do about your site.15 min read
AI agentsAgentic AI: what it is and what it already does in businessWhat agentic AI is, how it differs from generative AI, real examples of AI agents at work and why many agentic AI projects fail, with a checklist for business.13 min read
AI agentsChatGPT Business: pricing, plans and what is includedChatGPT Business (formerly ChatGPT Team) explained: price per seat, what the plan includes, Plus vs Business vs Enterprise and whether it suits your company.14 min read
AI agentsCopilot Studio: building AI agents in Microsoft 365What Microsoft Copilot Studio is, how its pricing and licensing work, which agents you can build in Microsoft 365 and when a custom AI agent is the better fit.12 min read
AI agentsWhatsApp chatbot with AI: what Meta allows and how to build one for your businessWhatsApp chatbot with AI: what Meta's policy allows, what Brussels is investigating, what the WhatsApp Business API costs since October 2026 and how to comply.13 min read
AI agentsAgentforce: what it is, pricing and alternativesSalesforce Agentforce explained: what it is, Agentforce 360, its pricing models, Agentforce for sales and service, and the alternatives for a mid-sized company.13 min read
Search & AI VisibilityChatGPT ads: what changes for your brandChatGPT ads explained: how advertising in ChatGPT works, where ads appear, who can run them today and why organic visibility in ChatGPT answers still matters.16 min read
AI agentsModel Context Protocol (MCP): what it is and its risksWhat the Model Context Protocol (MCP) is, how MCP servers connect AI agents to your tools, who supports it and the security risks a business has to control.16 min read
AI agentsAI for business: what companies are really doing with itAI for business in figures: how many companies use AI in the EU, what they use it for, what holds them back and where a small business should start.12 min read

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