AllHub
AllHub is the Agent-as-a-Service platform for ecommerce I co-founded and where I serve as Chief Design Officer.
Main UX and AX Design Contributions
- Leading the design vision and the design system shared across every agent.
- Agent Experience (AX) design: conversational patterns, handoff and user control.
- Research with merchants and shoppers to validate use cases and shape the roadmap.
- Design lead for the full team of 6 agents: Conversational Storefront, Store Brain, Collector, Demand Forecast, Researcher and Reputation.
- Trust by design: GDPR, EU AI Act-ready and EU data residency.
- Building a design-led culture where user value is measured and iterated.
Technologies and Tools Used
RnD Ventures AI OS
Design and development of an AI-powered Conversational Operating System for RnD Ventures. An intelligence layer that complements the traditional static website with a Liquid Interface (Generative UI) capable of rendering dynamic visual components in real-time based on user intent.
Main UX and AX Design Contributions
- User research: identification of 5 critical pain points in websites in general.
- UX/AX design of the "Liquid Interface" (Generative UI) and the transparency "Run Log".
- 4-layer defense architecture: DLP Shield, YAML Flows, Secure RAG, Gemini 3 Flash.
- Security architecture audited against OWASP Top 10 for LLM Applications guidelines.
- Regulatory compliance: FAST Score 100/100 under GDPR (EU 2016/679) and EU AI Act (EU 2024/1689).
Technologies and Tools Used
AEO and GEO Assistant
AI visibility analysis
AEO and GEO Assistant
AI visibility analysisAEO and GEO Assistant
This conversational multi-agent assistant is a high-fidelity prototype (AI Spike) designed for All Hub in 2025, which orchestrates a team of agents to perform comprehensive website evaluations and identify improvement opportunities to increase visibility in Generative Engines like ChatGPT, Claude, Gemini, or Perplexity, and Answer Engines like Google SGE (Search Generative Experience), Bing AI, You.com, etc.
Main UX and AX Design Contributions
- User research: identification of pain points and creation of user personas.
- Conversational multi-agent system design.
- Implementation in Conversational Agents (Dialogflow CX).
- Responsible design and governance: FAST framework and AI Act Ready compliance.
Technologies and Tools Used
All Hub Content
AI content creation
All Hub Content
AI content creationAll Hub Content
All Hub Content is a high-fidelity prototype (AI Spike) of a visual co-creation multi-agent system, designed for All Hub in 2025 with the goal of eradicating the context crisis that creators suffer when transforming their knowledge into reusable, coherent, and ready-to-publish assets.
Main UX and AX Design Contributions
- User research: digital ethnography, source analysis, and surveys.
- High-fidelity prototype design: visual canvas for real text and image generation.
- Multi-agent architecture design: 7 agents orchestrated in Dialogflow CX.
- Governance principles design: Human-in-the-Loop, immutable traceability, etc.
Technologies and Tools Used
All Hub Context
From idea to deliverable with AI
All Hub Context
From idea to deliverable with AIAll Hub Context
All Hub Context is a high-fidelity prototype (AI Spike) of a conversational multi-agent system, designed for All Hub in 2025 with the goal of bridging the gap between user intent and the creation of professional deliverables.
Main UX and AX Design Contributions
- User research (digital ethnography, pain point analysis).
- High-fidelity prototype design (AI Spike) and concept validation.
- Governance principles design (Human-in-the-Loop, transparency, control).
- Conversational flow design (specialized agents).
Technologies and Tools Used
Other Web Development, Virtual Reality and Augmented Reality projects where I also made UX design contributions.
WEB 001
An artistic AR journey
WEB 001
An artistic AR journey
WEB 001
WEB 001 is an Augmented Reality (AR) work developed between 2019 and 2021 for Open This End, presented at the 14th Havana Biennial 2021-2022, which proposes an artistic journey through the medieval depopulated area of Santa Creu de Rodes.
I participated in UX design, interactions, and the creation of photorealistic 3D assets for AR, with the aim of translating the concept of "Virtuality Continuum" into an environment-sensitive experience.
Main UX and AX Design Contributions
- UX research for Augmented Reality experience
- Iterative prototyping of AR journeys
- Interaction design for Augmented Reality
- Hybrid immersive experience design (physical/digital)
Technologies and Tools Used
Temperate Forest
An immersive VR forest
Temperate Forest
An immersive VR forestTemperate Forest
ON, Temperate Forest is a multisensory Virtual Reality (VR) experience, developed between 2017 and 2019 for Open This End, presented at the XX Cerveira International Art Biennial (Portugal), Círculo de Bellas Artes in Madrid (Spain), etc., which proposes a journey that transports the viewer to an immense ancient forest at real scale.
My participation was multidisciplinary: I participated in both UX and IxD design, as well as in the creation of photorealistic 3D assets for VR.
Main UX and AX Design Contributions
- UX research for Virtual Reality
- Virtual Reality experience prototyping
- Immersive user experience design
- Iterations and VR UX refinement
Technologies and Tools Used
Captain Glyph
Word puzzles for iPhone
Captain Glyph
Word puzzles for iPhoneCaptain Glyph
Puzzle video game for iPhone, developed between 2009 and 2011 for Mars Toad
, reached over 20,000 downloads, and combined Tetris-style block-falling mechanics with the mental agility of word games. My role was dual: I participated in user experience (UX) and interaction (IxD) design, and in 3D asset design.
Main UX and AX Design Contributions
- User research
- Hybrid game mechanics design
- Difficulty curve design
- Intuitive game interface design
- Onboarding flow and menu design
Technologies and Tools Used
Agent-as-a-Service Designer · Search & AI Visibility Consultant
As an Agent-as-a-Service Designer, I co-founded AllHub, an Agent-as-a-Service platform for ecommerce. I lead the design vision and Agent Experience (AX) across its ecosystem of agents, defining how their experiences are researched, designed and connected: from the shared design system and conversational patterns to handoff, user control and trust by design.
As an AI Visibility Consultant, I work on business visibility in search engines and AI answer engines through AEO, GEO and SEO, helping companies improve how they are found, selected as answers and cited as sources. My approach starts with evidence, verifiable content, information architecture, crawler access and reproducible measurement.
Previously, for RnD Ventures, I designed and developed RnD Ventures AI OS, a conversational system based on Generative UI that can generate dynamic interfaces according to user intent.
My work pays particular attention to privacy, security and data sovereignty as part of product design: European infrastructure, data isolation, encryption, personal data minimisation and continuous auditing. I design AI systems where trust is a property of the experience and its architecture.
I am currently taking the AI for Cybersecurity Specialization and AI Product Manager Professional Certificate, building on training in Prompt Engineering, Generative AI, Extended Reality (UX for XR), UX and Interaction Design (IxD), as well as conversational systems, digital humans and conversational AI ethics.
Recent Training
I'm currently enrolled in the AI for Cybersecurity Specialization from The Johns Hopkins University (Coursera) and IBM's AI Product Manager Professional Certificate, where I'm deepening my knowledge in AI security, AI product management, and conversational systems. I complement this with training from the Conversation Design Institute in conversational flows, digital humans, and AI ethics, along with prompt engineering and UX for AR/VR.
2026 – 2027
AI for Cybersecurity Specialization
The Johns Hopkins University (eLearning · Coursera)
2026
IBM AI Product Manager Professional Certificate
IBM (online training in progress)
2025
CDI Workflow with Voiceflow
Conversation Design Institute (CDI)
2025
Building Effective LLM-Powered Conversations
Conversation Design Institute (CDI)
2025
Designing Digital Humans
Conversation Design Institute (CDI)
2025
Ethics in Conversational Artificial Intelligence
Conversation Design Institute (CDI)
2024
Specialization in Prompt Engineering
Vanderbilt University (online training)
2024
Generative AI for Data Science
IBM (online training)
2024
Generative Artificial Intelligence (GenAI)
IBM (online training)
2022
Specialization in Extended Reality (UX for XR)
University of Michigan (online training)
2021
Specialization in UX Design and Interactions (IxD)
IxDF - The Interaction Design Foundation (online training)
2020
User Experience (UX) for mobile apps
University of Leeds (online training)
2026 – 2027
AI for Cybersecurity Specialization
The Johns Hopkins University (eLearning · Coursera)
2026
IBM AI Product Manager Professional Certificate
IBM (online training in progress)
2025
CDI Workflow with Voiceflow
Conversation Design Institute (CDI)
2025
Building Effective LLM-Powered Conversations
Conversation Design Institute (CDI)
2025
Designing Digital Humans
Conversation Design Institute (CDI)
2025
Ethics in Conversational Artificial Intelligence
Conversation Design Institute (CDI)
2024
Specialization in Prompt Engineering
Vanderbilt University (online training)
2024
Generative AI for Data Science
IBM (online training)
2024
Generative Artificial Intelligence (GenAI)
IBM (online training)
2022
Specialization in Extended Reality (UX for XR)
University of Michigan (online training)
2021
Specialization in UX Design and Interactions (IxD)
IxDF - The Interaction Design Foundation (online training)
2020
User Experience (UX) for mobile apps
University of Leeds (online training)